Successful business ventures start with a vision. Someone somewhere has a dream and the willpower to try and make something of that dream. One day that dream becomes reality. A small business somewhere takes its first steps forward. It’s at that point that the dream becomes a vision. And it’s the small business owner, the entrepreneur that has to then become the preacher of that vision.
Becoming a Preacher
A successful entrepreneur has to become a preacher. But to do that they need to fully believe in their sermon. They have to believe in what they are doing before they can convince others how great the vision is. No matter what the product or business is it’s the owner, the entrepreneur who is the leader of the business. It’s their vision and they have to believe. If they don’t believe that what they are trying to achieve is possible how then are they going to convince others? As the leader of the venture, the one with the vision you have to believe.
Can You Get Others to Believe?
If you believe in the vision you have for your company then you’ve managed to achieve your first goal. Now comes the hardest part. Getting others to believe in your vision too. Remember though that you are a preacher. And no matter how much you get tired of preaching the same sermon you need to do it as often as possible. You preach to your employees, your investors, your suppliers, and your customers. You preach about you vision every chance you get.
Your Employees Need Something to Believe In
So why do you preach to your employees? Because they need something to believe in as well. They want to know that the company they work for has a future. They want to know how they can contribute to the success of the vision. They want to see your vision become the company’s vision. It becomes a goal that the whole company can focus on. You want to see them preaching about the company vision too.
Convince Your Investors
You preach to your investors if you have some. Whether they are angel investors, banks, or the relatives that loaned you some money. They need to see how fervent you are about your vision. It assures them that you will work as hard as necessary to make your business venture a success. Showing how committed you are will make them feel that their investment is safe.
Your Suppliers are a Part of the Plan
Share your vision with your suppliers. Show them how much you believe in what you are doing. It will help you to form a strong bond with them. It communicates to them what your relationship can become in the future. The people that represent your suppliers will come away feeling as if they should pay attention to you. That by helping you now their partnership with you will bear more fruit in the future through more business and larger orders.
Let Your Customers Know Your Goals
Finally preach to your customers. Because just as preaching about your vision can help you with your suppliers so too can it help you with your customers. Communicating your vision to your customers lets them know how much you value your relationship. It tells them that the efforts that go into your vision can benefit them as well. With better or more timely service. Maybe better products. Possibly a whole host of new services that might be offered in the future. Communicating with your customers as much as possible is always healthy for a growing relationship.
Communicate the Vision Constantly
Successful business owners have a vision but more importantly they have the ability to communicate what that vision is. Taking the time to share that vision with your employees, investors, suppliers, and customers can help make believers of more people than just yourself. Successful entrepreneurs are preachers.