The following is a guest post from Nigerian real estate developer Michael Chudi Ejekam.
Sellers have to remember that a written contract for the sale of a property is binding. The clauses contained therein can have serious implications. Awareness and knowledge are critical. There are buyers who like to target For Sale by Owners (FSBO) in order to get the best deal possible. These buyers are often more experienced than the seller and can skew the contract to their benefit.
Unless the seller has access to current market information, pricing may be off the mark. If it is too low, there will be a loss and if it is too high there may not be a sale. Nevertheless, the seller selects what he perceives to be a market value price and hopes to make a gain because he doesn’t have to pay out a real estate fee.
Sounds like a good plan. Then a buyer comes along and makes an offer that is lower than the asking price BECAUSE the sale will not incur a real estate fee!
Both parties are trying to save the real estate fee. Often the seller gets short changed.
When selling a home, exposure is a must. Advertising is required. This generally consists of a lawn sign, some newspaper ads and, especially, internet exposure. More and more buyers do their initial searches on the internet. Marketing skills and ad writing abilities are a plus. Photos will also be required. All these items have costs attached.
Availability for calls and appointments are a priority. If employed, showings will be limited to after hours and weekends. People could also knock on the front door without an appointment. This may create a problem if school children get home before the parents.
Pre-Screening & Follow Ups
Pre-screening calls and asking questions about mortgage eligibility is helpful. This could eliminate those who are qualified to buy from those who are not. Similarly, it is ideal if contact information can be obtained for follow-up. This is sometimes difficult for the seller to acquire. Any feedback that is obtained could also be somewhat biased so as not to offend the seller.
Without pre-screening of any kind, there can be risks in inviting potential buyers to view the home. They are total strangers! Are they serious about buying? Do they have other reasons for wanting to see the home? Should they go through the home without being escorted? If so, are valuables removed for security reasons? Is the medication in a safe place? Or, should the potential buyers be accompanied on their walk through the home? Will they be reluctant to ask questions or make comments because the home is being shown by the owner? Showings are often a dilemma for the seller.
Hire a real estate agent! In the long run, such a professional can often net the seller the same amount of dollars- and sometimes even more. They know their markets and they have the skills- especially negotiating skills. Peace of mind results from knowing that the real estate agent has the expertise and is looking after the interests of the seller.
Interview two or three experienced agents and select one that is a good fit and in whom there is sufficient confidence.